STATE COLLEGE – AccuWeather, a leading global digital media company, launched its new MinuteCast™ feature on the web and in the iOS 7-enhanced AccuWeather App for iPhone and iPod touch, as well as via its mobile Web site. The minute-by-minute forecasts help users make decisions on the spot, wherever they go, regardless of device.
“MinuteCast is an in-the-moment feature because it keeps users viewing at their desks and from their mobile devices aware of when precipitation is going to begin and end,” said Steve Smith, Chief Digital Officer for AccuWeather Inc. “AccuWeather already provides the longest ranging and most accurate forecasts available for free on the market. With the new MinuteCast, we also give users the greatest visibility into what’s happening in the immediate future so they can make better decisions and improve the course of their day and their lives.”
MinuteCast predicts start and end times for precipitation by-the-minute for the next two hours, specific to a user’s exact street address. Among other methods, the precipitation is tracked at approximately a half square mile and refreshed every five minutes to provide users with the most relevant and accurate forecast possible.
MinuteCast is currently available across the Continental United States. It is now accessible from the forecast page on AccuWeather.com and on the AccuWeather.com mobile site, as well as from the iOS 7-enhanced AccuWeather App for iPhone and iPod touch. Once the user selects a location, MinuteCast appears prominently in the navigation. In addition to MinuteCast, the new iPhone app is completely redesigned to improve usability and support the iOS 7 platform, and includes important features such as, severe weather alerts, radar, immersive full-screen maps, social sharing, opportunities for personalization, and more.
The addition of MinuteCast to AccuWeather’s portfolio is part of its strategy to be the leading global digital media company that serves superior weather forecasts to more than one billion people worldwide every day. AccuWeather’s web and mobile properties provide users with numerous innovative weather forecasts including the 45-Day Forecast and lifestyle forecasts informing how weather affects travel, business planning, hobbies such as golfing and sailing, and conditions such as migraines and allergies. AccuWeather also offers animated and interactive weather radar and satellite maps, broadcast-quality weather videos and news stories, and up-to-date hurricane and tropical storm information in its Hurricane Center.
The AccuWeather App is available for free from the App Store on iPhone and iPod touch or at www.AppStore.com.
