HARRISBURG – Riverview Financial Corp. has announced a company-wide brand consolidation and a divisional name change initiative that will occur by the end of 2020.
The name change will primarily affect offices in the bank’s western Pennsylvania footprint where it currently operates as CBT Bank and Citizens Neighborhood Bank. Beginning in 2021, all banking offices will operate as Riverview Bank.
According to bank leadership, the name change will reflect the bank’s existing internal processes, culture and philosophy outwardly under a unified brand name.
Riverview Bank and its operating divisions have effectively operated as one bank for several years, and this change is in name only.
The bank will continue to deliver the same community banking experience with local customer service and decision-making across Pennsylvania’s neighborhoods under one unified brand without changes to procedures, processes, products or services.
“The transition to one name, Riverview Bank, is an opportunity for our customers, the communities we serve, as well as the bank,” said President and Chief Executive Officer Brett Fulk.
“Customers will recognize their bank and the ability to transact banking business in many locations, as they travel throughout our multi-county footprint.
“We have operated as one bank for years, and this change will allow us to demonstrate our commitment to the communities we serve and our values under one name, Riverview Bank.
“We will continue to serve our customers with the highest level of customer service, and while positive customer impact was the catalyst for this change, the bank will experience enhanced operating efficiencies as a result.”
About Riverview Financial Corp.
Riverview Financial Corp. is the parent company of Riverview Bank. An independent community bank, Riverview Bank serves the Pennsylvania market areas of Berks, Blair, Bucks, Centre, Clearfield, Cumberland, Dauphin, Huntingdon, Lebanon, Lehigh, Lycoming, Perry, Schuylkill and Somerset counties through 27 community banking offices and 2 limited purpose offices.
Each office, interdependent with the community, offers a comprehensive array of financial products and services to individuals, businesses, not-for-profit organizations and government entities.
Riverview’s business philosophy includes offering direct access to senior management and other officers and providing friendly, informed and courteous service, local and timely decision making, flexible and reasonable operating procedures and consistently applied credit policies.
The company’s common stock trades on the NASDAQ Global Market under the symbol “RIVE”. The Investor Relations site can be accessed at https://www.riverviewbankpa.com/.