Even with an late influx of cash and advertising, Donald Trump and his committees are on pace to spend $20 million less in the final week than are Hillary Clinton and hers.
Both Clinton, Trump and their outside groups are drastically ratcheting up their television purchases for the final days of the campaign. Clinton and her groups are slated to spend about $53.5 million while Trump and his groups will air $30.5 million worth of ads.
All told, advertising this week on the presidential race could clear the $100 million mark by Tuesday — as of mid-day Thursday, about $85 million is scheduled for the final days.
The most high-profile new players in the homestretch are two groups funded primarily by Sheldon Adelson, the casino magnate from Las Vegas, to benefit Trump and Republicans.
Future 45, a super PAC, and its affiliated nonprofit, 45Committee, will currently spend about $13.3 million in late television, including some Spanish-language ads, according to records. The total almost matches Priorities USA, the main super PAC backing Clinton.
Both campaigns are spending a disproportionate amount of their money on Florida, with Clinton adding $5 million in additional airtime Wednesday to the state. The Republican National Committee also recently began spending money for television on his behalf in some blue states, such as New Mexico.
