ESPN is drawing criticism for a fan picture on its social media accounts that some say is sexist.
The picture, taken outside the University of Alabama’s Bryant-Denny Stadium on Saturday, shows a Crimson Tide fan holding a sign directed at opponents University of Mississippi.
“Ole Miss Girls Are Easier Than Their Out-Of-Conference Schedule,” reads the sign, a reference to the first two games on the Rebels’ schedule. They scored 76 and 73 points in those games.
The image, posted on the official College GameDay social media accounts, included the caption “Just no chill,” or not cool.
Anchor Rece Davis and analyst Kirk Herbstreit rebuked the image as it flashed on the screen during the broadcast among other fan zone shots.
“I can’t condone that type of behavior,” Davis said.
“That is unacceptable,” Herbstreit said.
The picture generated long comment exchanges on College GameDay’s social media accounts.
As one person said on Twitter, “You guys really shouldn’t perpetuate this garbage. Sets a bad example. I get it, it’s a rivalry. Little inappropriate though.”
“Utterly classless and embarrassing to feature this sign. What does this say about your brand? Integrity?” tweeted Emily Wright, a writer from Washington.
Elaborating on her comments, Wright said she took issue with ESPN for amplifying the message, not the person in the picture.
“The idea was never to stifle free speech or deny a young guy his right to make a bad joke, but to hold the world’s largest purveyor of sports entertainment and journalism to some kind of standard,” she told CNN.
“Women already have a hard time in sports — we are bombarded with messages that unless we are sexualized, we are not relevant and could not possibly be knowledgeable in this realm. So when ESPN shares something degrading to women with several million of its social media followers, it’s an implicit endorsement,” she said.
“We should expect more from a company with so much sway in the market, (one) that sets so much of the tone for the way we talk about sports in this country.”
Many criticized Wright on social media for calling out the image, urging her and other detractors to “chill out.”
ESPN defended its use of the photo.
“Our Twitter handle looks to bring the sights and sounds of the College GameDay experience to the viewer at home and reflect how the fans on site express themselves,” spokeswoman Keri Potts said.
