And they’re off.
Both Amazon and Walmart launched their big sales on thousands of products Wednesday morning at 12:01 am PT.
Walmart’s site featured a banner urging customers to compare their prices to Amazon’s and announcing “thousands of new Rollbacks!”
Amazon’s site features several tabs which allow customers logged into Amazon Prime to see a list of deals that they’ve already missed as well as upcoming specials.
Some of the deals on Walmart included an RCA TV for $399.99 (marked down from $799.99), a Flexible Flyer Play Park swing set valued at $249 for $159 and a 3-piece patio set for $79 (originally $129).
Several of the teased “Atomic” deals have yet to be unveiled.
Amazon’s deals included Bose SoundTrue On-Ear headphones for $79.99 (originally $149.95), a 42-piece plastic Rubbermaid tupperware set for $14.99 (down from $24.99), and a $199.00 Brother printer for $159.99.
Amazon promoted its sale as having more discounts than Black Friday. Although the sale is only open to Prime members, Amazon is offering free 30-day trials so anyone can partake.
Amazon says, “With more deals than Black Friday, members will enjoy thousands of deals from sought-after devices and tools to popular toys and pet supplies.”
Walmart criticized Amazon for only extending the sale to Prime members and said its sale was meant to “stand up for customers.”
Walmart says, “We’re kicking off some awesome deals this week that will be available for everybody with no hidden costs or admission fees, and they won’t be available for just one day.”