Urban Outfitters is no stranger to controversy.
The retailer has been criticized for selling a tapestry that looked like a Nazi concentration camp uniform, a Kent State sweatshirt that appeared to have blood splatter and bullet holes on it and a drunk Jesus T-shirt for St. Patrick’s Day.
But Urban Outfitters isn’t just notorious for bad taste. Some customers are annoyed by how the retailer comes up with cute names for everyday objects so it can charge an exorbitant price for them.
And now they’re taking to Twitter to ruthlessly mock the company.
Late Thursday, @wholeyattamoney simply tweeted a photo of something called Maya’s Marble Ponytail Holder on the Urban Outfitters web site that sells for $8.
It’s a hairband and it costs $8 for only 4 of them. Maya is the 2015 fashion equivalent of a 19th century robber baron. You could buy this pack of 16 hairbands for just $3.69 on Amazon.
Shortly after @wholeyattamoney pointed this absurdity out, someone tweeted this picture of beads with the hashtag #UrbanOutfittersbelike.
And a hot Twitter trend was born. As of 9 am EST on Friday, there were more than 50,000 tweets featuring the hashtag.
Here are some of the most hilarious.
Hydrate like a hipster!
The iBanana?
Revenge of the Pet Rock!
A miracle drug!
Sweat as much as you want at the gym and mop your brow in style.
Here’s my favorite. Although foodies might be able to get a set for less money on Etsy.
So what does Urban Outfitters have to say about this? #UrbanOutfittersBeLike not returning my call for comment yet.
