‘Hunger Games’: Marketing The Suzanne Collins Trilogy To The Masses

Adapting a bestselling young-adult novel to the big screen makes things a bit simpler from an advertising standpoint: Filmmakers already have a built-in audience to target and bounce feedback off. However, that doesn’t mean the studios can run a hands-off ad campaign. Take, for instance, Lionsgate’s marketing method for the highly anticipated “Hunger Games” adaptation.…
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