The world of Barbie got a does of Hollywood talent Monday, when Mattel released a doll based on filmmaker Ava DuVernay.
The doll went on sale at 1 p.m. ET on Amazon and on the Barbie Collection’s website.
“Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful,” DuVernay tweeted Sunday night.
Back in April, Mattel released one-of-a-kind Barbie dolls based on six women for the Variety magazine’s Power of Women Luncheon, including Duvernay, actress Kristin Chenoweth and fashion magazine editor Eva Chen.
“Barbie has always represented that girls have choices, and this spring we are proud to honor six ‘Sheroes’ who through their trade and philanthropic efforts are an inspiration to girls,” Evelyn Mazzocco, general manager for Barbie, said at the time.
The DuVernay doll seemed to hit a chord with consumers. On Sunday, Twitter users were singing the praises of Mattel and the #AvaBarbie.
“#AvaBarbie is so amazing. Proud @Mattel is letting millions of girls see they can be anything they want,” wrote twitter user @ambreignslee.
“In spite of the fact that I am 40ish, I will be buying an #AvaBarbie. Because… it’s @AVAETC!” wrote Twitter user @educatedbrngirl. “No further explanation needed!”
DuVernay also tweeted that her proceeds from the doll will benefit civil rights advocacy group ColorOfChange.org and human rights non-profit Witness.