Ferrari set to IPO

Ferrari is revving its engine ahead of its planned New York stock market debut.

Parent company Fiat Chrysler Automobiles announced Thursday it will spin-off the luxury car manufacturer and list shares on the New York Stock Exchange.

The company has not yet released details about the number of shares that will be offered or the price range. However, Fiat Chrysler said it will list no more than 10% of Ferrari’s shares.

Ferrari makes some of the most exclusive cars in the world and has historically capped production at 7,000 vehicles per year to ensure demand always outstrip supply. Some customers wait years for the delivery of their new vehicle.

This strategy has made the Ferrari brand one of the most valuable in the world.

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