Holiday shoppers planning to score deals at Target this year better plan for an early Thanksgiving dinner.
Target is sticking with a Thursday start to Black Friday this year by opening stores at 6 pm on Nov. 26.
The company said Monday that all of its deals will be offered online Thanksgiving morning, but it’ll open stores for the “millions of families who make Black Friday in-store shopping part of their tradition.”
Target also opened at 6 pm on Thanksgiving Day last year and at 9 pm in 2013.
It follows a trend among major retailers that have pushed Black Friday openings earlier and earlier, looking to boost sales with more store hours. Macy’s will also open at 6 pm on Thursday.
Other stores that haven’t announced their hours — including Kohl’s, Walmart and Best Buy — were open on Thanksgiving last year.
Critics say the practice forces retail workers away from their holiday celebrations, and longer Black Friday hours don’t necessarily boost sales.
Some companies, such as Staples, are holding out for a Friday opening. Outdoor retailer REI said it will keep its doors closed until Saturday.
Target’s doorbusters are posted on its website. Like many of its competitors, some promotions dubbed early Black Friday bargains are already available at Target.
A few discounts will also be available the Wednesday before Thanksgiving. Target will post details on Nov. 22.