For $2.99 a month, you can now subscribe to a Kim Kardashian West or Kylie Jenner channel on your smart phone.
Four famous Kardashian-Jenner family members launched their own apps on Monday in partnership with a media company called Whalerock Industries.
The apps are part of what is known as a “direct to consumer strategy” — selling content directly and individually through an online store instead of being part of a cable TV-style bundle.
The Kardashians and Jenners are mainstays of the E! cable channel and will continue to be.
But the apps open up a new avenue to make money and make deeper connections with fans.
Kim and Khloé Kardashian have apps, and so do Kendall and Kylie Jenner. Kourtney Kardashian’s app is coming soon, according to Whalerock.
The apps are a vision for the future of media — where a viewer subscribes directly to the stars and brands they’re most interested in.
Whalerock launched a similar app with Tyler, the Creator over the summer.
The apps — and companion web sites — have videos, diaries, and a variety of lifestyle content (like beauty tips and travel guides). The celebrities “are involved in the content creation on a daily basis,” a Whalerock spokeswoman said Monday.
Once fans have paid for the apps, there are more ways for the celebs to profit — through pay-per-view extras and merchandise sales, for example.
Whalerock is seeking to sign up other A-listers for similar apps.
Kim Kardashian has had quite a bit of success with apps already — her “Kim Kardashian: Hollywood” game has sold millions of digital copies.