Last week the Internet was mesmerized by the color scheme of #TheDress. On Monday, Tumblr reported just how enthralled the Internet was.
According to Tumblr, the original post of #TheDress has pulled in 73 million page views since being posted on the site on Thursday.
Yes that’s right. Seventy. Three. Million.
To put that outrageous number into context, the most viewed story in the history of the popular viral news site BuzzFeed is a quiz called “What State Do You Actually Belong In?” which pulled in 41.6 million views.
In terms of Internet traffic, 73 million page views for a single story is beyond incredible. In fact, most websites would be happy to have that amount of views in a month let alone from a single story.
If that wasn’t mind-boggling enough, Tumblr shared that the original post from user swiked had 140,000 page views per minute between 10:30 p.m. and 11:30 p.m. Thursday night.
That was exactly the time when the argument over the dress’ color scheme was waging all over social media.
Tumblr also pointed out that BuzzFeed, which spotted the Tumblr post, has written 31 articles regarding #TheDress just in the past five days.
It was a winner for BuzzFeed as well. It’s original post “What Colors Are This Dress?” garnered nearly 38 million views.