WASHINGTON, D.C. – With the understanding that shoppers will be relying on the web this holiday season to compare prices and look for gift ideas, more than 700 retailers selling over 20 million products have come together on Shop.org’s shopping website, www.cybermonday.com, to feature hundreds of promotions that allow shoppers to stretch their budget. And though Cyber Monday, the Monday after Thanksgiving, is roughly two weeks away, CyberMonday.com has already launched for the holiday season with a variety of special promotions, including free shipping and dollar-off deals.
To prepare for the holidays, the site has been redesigned with new features that help consumers find the best holiday deals. New features that were a part of the redesign include:
• An “Our Favorite Deals” section, updated frequently, which pulls ten of the site’s best deals handpicked by the team
• A section of “Top 10 Hottest Products” featuring the season’s most popular products at great prices
Other site features for this year include:
• A Deal of the Hour promotion on Black Friday and Cyber Monday featuring a different sale or promotion from a participating retailer every 60 minutes
• With the understanding that people are using social media more than ever to look for good deals, shoppers are encouraged to like the site on Facebook or follow it on Twitter to be eligible to win retailer gift cards, get holiday gift ideas, and be among the first to see the site’s best deals
• Dedicated pages highlighting retailers with free shipping offers and holiday-themed offers
• Savvy shoppers who don’t want to miss out on money-saving offers can enter their email address on the site to be sent a sneak peek of some of the best deals before they are announced.
CyberMonday.com was visited by more than 15.8 million people last holiday season and generated over $6 million in sales on Cyber Monday alone, according to Cartera Commerce, which powers the site. In anticipation of even stronger shopper interest, Cartera Commerce has increased capacity for the site again this year.
The site launched in November 2006 as a one-stop shop for consumers looking for the best online holiday promotions. A portion of the proceeds from CyberMonday.com benefit the Ray M. Greenly Scholarship Fund in memory of former Shop.org Vice President Ray Greenly. To date, more than $1.5 million has been raised for the Scholarship Fund, which helps students pursuing careers in eCommerce.
Cartera Commerce is the leading provider of multi-channel shopping solutions and merchant-funded rewards that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, and loyalty programs. Featuring an integrated network of more than 1,000 world-class online and bricks-and-mortar merchants, Cartera Commerce’s multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 150 million consumers. Industry leaders including JPMorgan Chase, Wells Fargo, Delta, Best Buy, USAA, Upromise, and Verizon rely on Cartera Commerce to build loyal, profitable customer relationships. Cartera Commerce is headquartered in Lexington, Mass. For more information, visit www.carteracommerce.com.
Shop.org, a division of the National Retail Federation, is the world’s leading membership community for digital retail. Founded in 1996, Shop.org’s 600 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It’s where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.